Speaker Giving a Talk at Business Meeting. Audience in the conference hall. Business and Entrepreneurship.

Trainings & Seminars


Seminar Enquiry

Raise your cultural awareness and gain confidence in the action you take – and make your business relationships in and with Asia a success!

In our seminars, complemented by numerous case studies and practical exercises, we will show you how to improve your intercultural communications with Asian business partners, clients, colleagues and employees on a long-term basis.

At our in-house seminars, you can learn how to sell and negotiate successfully in Asia. Every day, our trainers are involved in tough negotiations for our clients in Asia, and they will share with you their practical knowledge, tips and tricks.

  • In-house seminars (seminars, coaching, individual preparation) take place in your company in Germany/Europe or Asia.
  • Preparation of your European employees for their position in Asia and training of your Asian employees in order to ensure smooth integration into the mother company.
  • Target groups: specialized staff and executive managers from every part of the company (marketing, sales, production, exports, purchase).
  • Our Asia expertise includes a variety of sectors and countries.
    Sectors (non-exhaustive list): automotive industry, banks, building materials, chemicals industry, electronics, power industry, precision engineering, trade, high-tech, industrial metrology, international project management, consumer goods, cosmetics, mechanical engineering, medicine, metal processing, multimedia, optics, sanitary services, telecommunication, textiles.
    Countries: China, Taiwan, Hong Kong, Singapore, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Vietnam (or Asia in general, with indications of commonalities and differences).
  • Examples of best practice – as well as examples of unsuccessful business undertakings in Asia – outline opportunities and risks.

Seminar details

Please select one of our standard seminars or inform us about your specific training needs and we will provide you an individual, tailor-made seminar offer.

  • Set up and lead a subsidiary in China successfully
  • Management Development Training
  • Sales Training 
  • Working with Germans

Please shortly describe the specific situation of your company in Asia. This helps us to provide a tailor-made seminar offer for you.

Please specify:: e.g. Marketing, sales, distribution, market entry strategy, Human resources management, Human Resources Management, negotiations etc.

Please wait...