Market research and competitor analysis
Market research in Asia
Market knowledge is an essential requirement in order to be successful in Asia. Therefore, both the quality and viability of a market analysis are of vital importance:
A large total market volume is no guarantee for good
business. German and/or European products can only be sold to small circles of clients, which often still need to be developed.
- Vast countries like China or India are heterogeneous; systematic research of regional market potential, prioritisation of the market entry as well as differentiated sales strategies are indispensable
- Many market researchers produce results without mentioning their sources (e.g. summaries of surveys without the names and details of the people who were interviewed), so that it is impossible to verify and retrace these
Our qualified staff in Asia and Europe take care of market analysis for you. Transparent results are guaranteed through accurate and systematic documentation:
- Analysis of the market potential of your products now and in the future
- Research of the optimum price policy
- Analysis of priorities for products and countries
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Competitor analysis in Asia
A thorough analysis of your competitors offers information on the price policy, customers’ structures, market shares, sales strategy, real net output ratio, manufacturing costs and financial power of your competitors.
We provide a so-called "Strengths and Weaknesses Profile" of your company (SWOT analysis), which supports you in the development of your strategy.
Furthermore, we have experience in assessing the reactions of your Asian competitors to your market entry. Asian people grow up with "The Art of War" by Sun Tzu and "36 Strategies", in which competition is regarded as a situation of war. The consequence of this is that their actions are strategical and based on long-term considerations. If entrepreneurs are not familiar with these complicated Asian ploys and strategies, they should refrain from developing their own competition strategy without professional support.
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